Released on: January 20, 2008, 12:53 pm

Press Release Author: Heidi Koppenhaver

Industry: Consumer Services

Press Release Summary: "Clinically Obese" man creates a health and weight loss
system that changes his life around and now is offering it to the world.

Press Release Body: The popularity of keepingfitover40 has been surging in recent
months, as thousands of overweight people are looking to lose weight and begin a
healthier lifestyle. Founded by Jon Benson, who at age 38 weighed 242 pounds and was
considered "clinically obese", keeping fit over 40 has quickly become one of the
most successful weight loss systems available today.


Benson says a doctor visit that scared him and made him realize that he had to do
something about his health is what motivated him to come up with the system. "I got
a slap in the face wake up call. My doctor looked me straight in the eyes and said
"Jon, if you don't change your ways, you'll never live to see your 40th birthday."
Then I knew something had to be done."


Benson says the key to his success was modeling, "Modeling gives you an unfair
advantage that speeds up your rate of progress and slices years off the learning
curve. I searched for people who already had what I wanted, so I didn't have to
re-invent the wheel but could simply "copy and paste" what they did."


After gathering all the information he could Benson came up with a list of role
models that included: Clarence Bass (author of "Lean for Life" and the "Ripped" book
series), Dr. Richard Winett (author of "Ageless Athletes" and founder of "Master
Trainer" magazine), and Dave Draper (former Mr. Universe), Frank Zane (former Mr.
Olympia), Shawn Phillips (fitness icon), Roger Applewhite (trainer
extraordinaire),Jay Robb (fat burning diet guru) and Tom Venuto ("Burn the Fat"
fame).


It was through working up close and personal with many of these role models and
learning how they eat and train that Benson put his system together. "I discovered
that every successful person had certain things in common, these commonalities are
crucial, vitally important, and profoundly significant and when you understand them,
can be quickly and easily duplicated and installed in you. I put the "common
denominators" together to create the "Master Mind Model," and then customized by
adding what was uniquely mine."


Benson's system has been backed by testimonials from both everyday people and by
health and fitness experts, for both its effectiveness and price.


Persons interested in learning more about weight loss, fitness and improving a
healthier life style can view Benson's system at:


www.keepingfitover40.com


Web Site: http://keepingfitover40.com

Contact Details: COMPANY: PG Herald
CONTACT: Heidi Koppenhaver
EMAIL: hkoppenhaver01@gmail.com